Delivering Product Content Across Customer Touchpoints: Challenges and solutions

Today’s end users access product content through an average of seven different touchpoints to find information, submit questions, share knowledge, and get answers across.  Studies show that 90% of people expect the customer experience to be consistent across these touchpoints. In looking to provide a truly personal and interactive customer experience, organizations are revolutionizing the delivery and access of product documentation and shifting away from cumbersome PDF books.

In this session, Oron explores how companies can deliver personalized and consistent product documentation across all customer touchpoints to include web search, documentation portals, support knowledge bases, contact centers, and social customer communities while providing a cohesive and consistent user experience.

What can the audience expect to learn?

In this presentation, attendees learn about an actual organizational use case of providing personalized and consistent product documentation across touchpoints, learning how documentation managers have met the real challenges involved in cross-touchpoint content delivery and how they have solved them.

Meet the presenter

Gal Oron

Gal Oron brings his many years of experience in sales, engineering, and enterprise management to the Zoomin team. Gal has proven success in leading and scaling global enterprise software companies.

Prior to Zoomin, Gal was a partner in Trigger Partners, an investment company specializing in technology companies in Israel and in Brazil. Before his work at Trigger, Gal led M&A transactions at VERINT (NASDAQ: VRNT), a leader in customer engagement optimization. Previously Gal served for nine years in various executive management positions at Orsus, a pioneer and market leader in the field of Situation Management. Gal served as President of Orsus for four of those years, leading its acquisition by NICE Systems (NASDAQ: NICE).

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