Metrics That Matter: Making the business case that documentation has value

Let’s tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it.” Learn to present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Once managers and executives understand how important documentation is to them internally, learn how to demonstrate that documentation can drive sales and generate corporate revenue.

What can the audience expect to learn?

Attendees gain tools and processes needed to prove the value of documentation. They learn that documentation provides information to the intended audience, as well as understand how that information can also benefit marketing, sales, and technical support teams. Learn how to explain the value of documentation through the tools and processes used in these other departments. The overall goal is to give you enough information to walk into any discussion knowing how to present the value of documentation and how to explain why technical communicators should always be in charge of that documentation.

Meet the presenter

Bernard Aschwanden

bernardBernard solves problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content.

Once delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow.

He is the founder of Publishing Smarter (, an Associate Fellow of the Society for Technical Communication ( and STC President. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.

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