Intelligent Content Authoring for Everyone

The power of intelligent content becomes possible only when that intelligence is intentionally injected, most often in the form of structure and descriptive semantics. That intelligence helps machines do their automated magic. Most often, the needed structure and semantics are added by humans during content authoring. Content management, for both content development and delivery, generally becomes more powerful, flexible, and valuable with the growth of structure and semantics–but at the price of complexity and required skills for content creators. Structured content authoring tools have advanced, masking some of that complexity, but even so-called lightweight and tag-less authoring tools leave gaps for diverse content creators and contributors, making intelligent content component strategies for the enterprise an elusive proposition.

What can the audience expect to learn?

Iantosca lays out a multi-tier strategy for addressing the needs of organizations with diverse authoring roles and skills, from professional content creators through casual contributors.

Meet the presenters

Mike Iantosca

A member of the IBM corporate leadership team for Information Development and Digital Services, Mike Iantosca manages an industry-leading portfolio of authoring and content management tools and systems used to create, manage, and publish more than 200 million pages of client-facing content in dozens of national languages for thousands of IBM products. With more than 30 years of structured content authoring and management design and development experience, Mike has the overall responsibility for the planning, design, development, and delivery of solutions that support a wide range of content creators, including thousands of professional product Information Developers, technical editors, Information Architects, globalization professionals, contributors, OEMs and IBM Business Partners.

Mike leads multiple software development and test teams across far-flung geographies that design, develop, test, and support advanced publishing technologies including structured based authoring and content management systems.  Mike also provides product and project management leadership across all phases of product development including concept, development, test, deployment, maintenance and operations managing people, process, requirements, change management, budgets, schedules, suppliers, and contracts.

Patrick Baker

As VP, Development and Professional Services, Patrick Baker heads all new product development at Stilo and is actively engaged in the successful deployment of content processing solutions for publishing clients.  Major ongoing product development efforts include OmniMark, the leading high-performance content processing platform, and Migrate, the world’s first cloud XML content conversion service.  Patrick has been associated with best practices for complex content processing for over a decade and has successfully delivered custom solutions on behalf of organizations in the automotive, airline, defence, and commercial publishing sectors.

With a B.Sc. degree in Mathematics and a M.Sc. in Computer Science from McGill University, Patrick leads an expert team of highly talented content processing specialists.

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