How to Turn Your Story into a Business Case

You’ve got some serious content woes, and you need some new tools to better manage it. But regardless of how much you complain, your management team doesn’t seem to listen and get you the help you need. Join this presentation to learn how to turn your story into a business case that will attract management’s attention and get you the tools you need. 

What can the audience expect to learn?

This case study explains how our team turned their story into a business case and successfully implemented a CCMS, giving others ideas on how they could do the same in their organizations.

Meet the presenters

Joan Taggart

Joan Taggart is a project management professional working in the information technology field. She holds a BS degree in Information Systems and an MBA. In a career that spans 25+ years, she has worked in various roles from software developer to project manager. She began working at Welch Allyn 5 years ago, where she implemented a component content management system to bring the department from unstructured writing to a structured DITA XML-based platform. She continues to work at Welch Allyn where she administers the cCMS, works on configuration of the cCMS to expand its use, and manages the content translations.



Suzanne Mescan

SuzanneMescanSuzanne Mescan is Vasont Systems’ President, with responsibility for the Company’s management, marketing, and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).


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