The Paradigm Shift – Preparing DITA Content for the Web

Implementing DITA is one thing; writing for the web is something completely different. Writing content for the web is not just shorter sentences. After adopting and converting all your content into DITA, publishing to the web seems to be the next step. The hard work has been done, and the team is up and running. But there is an area easily missed especially after all the effort to learn and understand your CCMS and DITA. Publishing content without preparing it for the web is like buying a new refrigerator to save all the old condiments. Creating a plan for how to adapt content and content standards is something easily missed. Updating your content for new products is one thing but making the paradigm shift from writing pdfs that function like a book into successful web content is a critical part of the project and, at least in our case, was simply ignored.

What can the audience expect to learn?

Learn how to plan to adapt your content as well as best practices for conversions. Learn how to get your writers to consider the effects of their content on a screen rather than a page. Avoid simple mistakes that undermine your content and your team’s credibility. Learn to anticipate reuse issues and how to avoid them. Learn how to prevent your writers from customizing their content so it works well for their deliverable but no one else will use it.

Meet the presenter

Peggy Sanchez Senior Manager of Technical Publications for Cray Inc. Peggy has been through two DITA implementations and brought her team through a portal development. She’s made all kinds of mistakes but recovered nicely. She has writers in St. Paul, MN, Seattle WA. Pleasanton CA, and Chippewa Falls WI. After practically a perfect DITA conversion and flawless CCMS implementation, she discovered she was in new territory. DITA on the web was something she had not worked with nor had her writers. Her degree in Technical Writing and Masters in Management of Technology prepared her for this leap into new standards and tools, and forging through publishing DITA content to the web has given her a perspective not many people have been through. Leading a team of 20 writers has not only been a job but an adventure!

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