Digital Transformation and the Business of DITA

The name of the game today is digital transformation. Every organization on the planet is wrestling with how to adapt and thrive in a digital landscape that seems to change daily. This is the context within which we must now consider DITA, the needs it addresses and the strategic role it needs to play. This talk will be a grounded exploration of the forces that have propelled DITA forward so far and how these forces are changing. This exploration will lead us to a discussion of how DITA can be effectively positioned for executive stakeholders and of how DITA itself may need to evolve in order to build on the opportunities afforded by the digital transformation imperative. This talk will unapologetically apply a business lens to an assessment of DITA and its future prospects. As a bit of a spoiler, the picture that emerges is a profoundly positive one.

What can the audience expect to learn?

We will explore the business forces that have made DITA what it is today and how those forces help us to understand where DITA needs to go in the future. On the practical side, we will establish new ways to communicate the business value of DITA to a new breed of stakeholders whose focus has become dominated by the digital transformation imperative.

Meet the presenter

Joe is the Managing Director of Gnostyx Research Inc. (, a company he founded to guide organizations in the strategic use of content technologies to achieve sustainable business benefits. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. He is also an experienced entrepreneur having created, managed and sold a number of businesses, underwritten and chaired several industry events, and sponsored numerous academic research initiatives. He studied literature and mathematics at Queens University, undertook his graduate studies at the University of Oxford (Masters of Philosophy), and has completed post-graduate programs in knowledge management (Royal Roads University), project management and business analysis (Carleton University), and system architecture (MIT). He blogs as the Content Philosopher ( and is currently finalizing a book about the effective and sustainable management of content and content technologies.

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