Let’s make Structured Content Authoring a mainstream thing!

It is somewhat popular to say that “Structured Content Authoring is too complex.” At the same time, many organizations realize that they have no choice in this era of multi-channel publishing; to keep content consistent, findable and manageable, we simply must write and store in a structured format.

Semantic tagging, re-use, targeting, conditions, references, all are essential and valuable features that form the essence of Structured Content schemas. If we simply ‘strip complexity’ –for the sake of ‘lightweight authoring’- chances are fair that we lose much of this value.

So the question really is: how do we make real Structured Content Authoring a main-stream activity? What does it take to engage experts in new ways of authoring, how can the strengths of standards like DITA be made ‘useful for the masses’, and what are realistic scenarios to migrate organizations to new ways of working.

What can the audience expect to learn?

Jan Benedictus gives examples of publishers, regulatory organizations, and enterprises that are making the shift from unstructured to structured content authoring with an important role for ‘general authors’. He will share his thoughs on ‘lightweight structured authoring’ and share many of the dilemmas and solutions that he and his team encounter in search of the ultimate friendly structured authoring tool.

Meet the presenter

Jan Benedictus has been working in structured content since 1996. As founder of web-agency “Liones,” he has helped many publishers migrate from paper to online publishing. In 2012 Jan founded FontoXML, web-based XML editor for non-XML experts. He and his team develop and implement structured authoring solutions for many different organizations.

Jan is a member of the OASIS Sub Committee (SC) Lightweight DITA

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