Keynote: It’s a Great Time To Be a UX Designer

There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House and the demand for great designers has never been better.

But creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a “unicorn,” but these creatures aren’t mythical. In fact, they are alive and thriving in today’s design teams.

This talk will show you and your team:

  • Why it has never been a better time to be a designer
  • What the new breed of designer must handle to meet the demand of being a great designer
  • Why Jared believes in unicorns and how they are thriving in the design teams of today

Meet the presenter

Jared M. Spool is a co-founder of Center Centre and the founder of UIE.

If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability in 1978, before the term “usability” was ever associated with computers.

While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE’s world-class research organization produces conferences and workshops all over the world and for companies in every industry.

In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies.

You’ll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.

You’ll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

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