The next era of analytics for tech content delivery
Understanding how product documentation is consumed can fuel your company with data that has the potential to transform operations and impact strategic decisions. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read, and interact with your technical content. By combining the latest delivery, text-mining, and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator. You will thereby unleash the tremendous potential of information innovation, increasing its impact on many different activities and constituencies of the company.
What can the audience expect to learn?
After reviewing the flaws of the “old” approaches to content analytics, we study how to properly capture the interactions of users with content. We also explore the different levels of value that we can derive from modern delivery, text-mining, and analytics technologies. We will see how those new technologies can multiply the value of tech content.
Meet the presenter
Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web at several major companies.