Let’s Get Real: Applying the Fundamentals to a New information Portal

The Flash Storage team underwent a paradigm shift from providing product documentation to creating user-focused information. In this case study, Robyn outlines the building blocks her team used to create an information portal:

  • Talk to real users
    Know your audience and find out from them what they need. Understand their environment, their experiences, and pain points.
  • Study their SOPs
    Task analysis to the rescue! Understanding their job functions and goals allows you to focus on the information they need.
  • Match users’ needs to product capabilities
    Don’t describe the product features! Based on your user research and task analysis, what do they need to know about the product to do their job?
  • Apply minimalist principals
    Give your users what they need, and more importantly, nix the stuff they already know.
  • Use iterative design methods
    Start with basic, common elements and build from there. Always be willing to go back to square one.
  • Validate! Validate! Validate!
    Get user feedback and test your assumptions—often!

What can the audience expect to learn?

Learn from this case study the fundamental principles used to create an information portal that meets users’ needs. No new or trendy techniques, but tried and true practical technical communication methods. Also, Robyn will share ideas on other information types that can be presented on a portal—deliverables beyond HTML topics.

Meet the presenter

Robyn Faulkner-Conley is the Director of Information Development at Oracle for Flash Storage Systems. Robyn has a long history of leading innovative teams that have developed and delivered some pretty cool stuff. Recent examples include mobile content, user-assistance videos, and slick use of Quick Read Codes.



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