Content strategy—The ins and outs

Content Strategy – The Ins and Outs, covers the breadth of content created in an organization for a variety of audiences. We will go cover the different components that help build a content strategy including product/service strategy, user experience, content inventory and content audit.

What can the audience expect to learn?

The attendees will learn about the various components of content strategy. They will take away a blueprint of how to create an effective, goal-oriented content strategy for their organizations.

Meet the presenter

Eeshita Grover is an experienced professional of 19+ years with a career equally divided across leading and teaching content creation and delivery teams. Eeshita has been with Cisco for the past 12+ years building and driving innovative content strategies for cutting edge products with an emphasis on delivery for digital portals, mobile web, and video. Eeshita has led content design for various content types and their presentation for ease of use. Her passion lies in driving teams to innovative goals and evolving mindsets.


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