Trending up—hot or not

This interactive DOUBLE SESSION shares DITA trends, content trends, software trends, and the way we work trends. Come to this session to hear about what’s hot and what’s not. Come to this session to listen to stories, observations, and ideas and come to share your own. This session will include statistics and lessons learned, where possible. The hope is that you walk away energized and ready to try something new. Be hot rather than not.

What can the audience expect to learn?

Come to this session to:

  • Gain insight into industry trends—remote teams, SME contributors, simple tools
  • Learn about what other teams are doing
  • Understand how content strategy is shifting from feature-centric to customer-centric content
  • Realize that keeping workflows simple makes for faster content creation
  • Know that Information Development departments are hiring their own technical experts (less reliance on IT and others)
  • Move towards video where it make sense
  • Realize that AI will impact content teams
  • Know that implementing lightweight DITA is becoming common

Meet the presenters

Pam Noreault is a Principal Consultant, Team Manager at SDL Inc. She has over 20 years of experience in technical communications, education, and management. She specializes in content strategy, customer engagement, content conversions, and social networking strategies. Pam has an undergraduate degree in education from The Ohio State University and a master’s degree in English and Professional Writing from Wright State University. When not trying out new gadgets or trying to innovate in the business world, she’s hiking with her two dogs.


Sarah O’Keefe—Chief Executive Officer, is the chocoholic founder of Scriptorium Publishing and a content strategy consultant.

Scriptorium offers content strategy services to help customers solve business problems and achieve strategic goals. Since founding the organization in 1997, Sarah has worked with numerous organizations to assess content issues, develop solutions, and implement new technologies that unlock content value. She is the coauthor of Content Strategy 101: Transform Technical Content into a Business Asset.

An experienced public speaker, Sarah is in demand at conferences worldwide. Sarah is fluent in German, reads voraciously, and enjoys swimming, kayaking, and other water sports along with knitting and college basketball. She has strong aversions to raw tomatoes, eggplant, and checked baggage.

Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.


Joe is the Managing Director of Gnostyx Research Inc. (, where he provides objective and research-based guidance on the strategic use of content technologies. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. He has been known to say that he is really a management consultant who happens to be having an illicit affair with DITA. He is a member of the CIDM Advisory Council, blogs as the Content Philosopher (, and is still working on a book about the effective and sustainable management of content and content technologies.


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