Funding fun!

According to a DCL and Comtech Services Trends survey in June 2017, 73% of ~375 respondents said that “insufficient staff time” was the top barrier for adopting a new content strategy.

So how do you propose funding models that secure enough resources to balance both tactical and strategic initiatives?

This session will show you different resourcing approaches:

  • Scaling information development to R&D teams and entrenching in product development
  • Justifying your DITA migration and toolchain investment and calculating RoI
  • Selling quality initiatives and anchoring investments to the business value of information
  • Driving a roadmap for improvements aligned to the business

What can the audience expect to learn?

The audience will see real-life examples of different funding models for content creation and innovation. The success or failure of our content strategy depends on our ability to obtain resources. Our usual R&D product release commitments typically take priority over departmental initiatives to improve our customers’ information experience. This session provides proven methods for balancing these obligations.

Meet the presenter

Debbie Roemer is based in Silicon Valley and works for Sigma Technology. Prior to that, Deb was a Director of Engineering at Ericsson, responsible for leading information development and training projects across NA, Europe, China, and India. She specializes in bringing skilled technical writers into software engineering teams, improving quality, speed, and productivity. Deb’s known for her ability to win executive support to drive improvement initiatives, and for her creative approaches to solving resource constraints. Deb believes that her most critical success factor is the ability to quantify and promote the strategic importance of information and its impact on key business metrics like revenue, customer satisfaction, and brand.

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