Flipping the Script: Using analytics to prove the value of documentation teams as a profit center

The vast majority of organizations view documentation as nothing more than a cost of doing business. This perception leaves documentation managers to fight for the budget and headcount required to deliver an excellent customer experience. Join Dustin Vaughn as he discusses the importance of analytics to drive change and establish the documentation team as a value-added portion of the organization.

What can the audience expect to learn?

This presentation will discuss the importance of establishing the documentation group as a value producer, rather than simply a cost center. Analytics is an area that is often very difficult for documentation teams, and therefore many organizations rely on the “hope and pray” method of analyzing their content. The team produces what they hope is good content, and then they pray that it resonates with their customers!

Meet the presenter

Dustin Vaughn
leads the Solutions Consulting portion of the Technical Communications group at Adobe. He has the privilege of working with companies all over the world that are dealing with big content problems and are working to innovate in big ways. Dustin has over 10 years of industry experience and has served as a panelist, speaker, and Adobe representative at various conferences across the globe.



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