Customer-first content

In this session, Megan will introduce the Content Quality Flywheel, which provides a customer-driven framework for assessing content quality. You’ll learn about the three pillars of quality and the use of customer-driven data for each pillar.

Meet the presenter

As Sr. Manager Content Management for Amazon seller support, Megan Gilhooly leads the editorial and publishing team for content assisting sellers on all global Amazon sites. Prior to Amazon, Megan was Director of Information Experience at Ping Identity and, before that, Director of Technical Communications at INVIDI Technologies. Throughout her career, Megan has served as employee and consultant to various software companies, building technical & marketing communications products and processes. As a former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and communication teams. She has a BA in Speech Communication, an MS in Journalism, an MS in Strategic Management, and a Masters Certificate in Technical Communication.

 

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