DITA and master content models

Master Content Models are nothing if not ambitious. They seek to provide a unifying picture of how content will exist across an entire enterprise and across all of the lifecycle forms it will inhabit. With this ambitious scope, such a model needs to consider all of the technologies that will touch and change content assets, and all of the people who will work with them. This session will look at efforts to construct Master Content Models for large institutions and to leverage them in the integration of content flows across multiple organizational and technological jurisdictions. One of the considerations forced to the surface in these projects is the fundamentally important relationship between structure and semantics in content assets. Another is the interesting role that DITA plays in current Master Content Models even when the vast majority of participating applications (such as the latest generation of voice assistants) are unaware of DITA and unable to consume, use, or return DITA content. While there are definitely strategic aspects to this talk, there will also be some very practical elements that can help every content management project to sidestep potential problems and to find all-important tactical wins. Master Content Models are something that organizations are coming to recognize as being necessary, as they try to adapt to a rapidly changing digital landscape where smart content, all of a sudden, is back in fashion.

What can the audience expect to learn?

Master Content Models are becoming a thing. Now that organizations have a compelling reason to be able to share content across many boundaries and to drive an expanding array of application behaviors, these models are needed to understand how content assets will move between applications and groups of stakeholders. Looking at real-world projects, we can see that there is an important relationship between structure and semantics, and that there is an interesting role to be played by DITA. This session will project both strategic insights and tactical guidance to help you to improve how you handle content and content projects.

Meet the presenter

Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com), where he provides objective and research-based guidance on the strategic use of content technologies. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. He has been known to say that he is really a management consultant who happens to be having an illicit affair with DITA. He is a member of the CIDM Advisory Council, blogs as the Content Philosopher (http://www.gollner.ca), and is still working on a book about the effective and sustainable management of content and content technologies.


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