From Content Creation to Content Curation: Managing the knowledge tsunami

We are facing a “knowledge tsunami” – the sheer amount of content available is increasing at an exponential rate, while the “shelf-life” of that content is shrinking dramatically. It can be overwhelming, not just to users, but to us as well. As we look at the content we develop and publish, we have to ask some very important questions. Is it good content?  Is it the right content for the right purpose?  Is it up-to-date?  Is it understandable? Even more of a concern, what happens if we will find bad content and act on it (believing it is correct)? The more we have to ask these questions, the more we need to focus on content curation. Content curation focuses on the accuracy, relevance, usefulness, value, and other aspects of knowledge assets. Curators are less focused on finding more content than they are on making sure what they have is the right content. It’s not enough to have great information design capabilities; if the content is wrong, you’re just making the delivery of bad content more efficient. Not good. In this keynote presentation, we will explore the rationale, challenges and opportunities of content curation and provide some next steps on your content curation journey.

Marc Rosenberg

Dr. Marc Rosenberg is a leading management consultant in organizational learning and knowledge management, with a passion for using well-designed information as a premier learning and communication strategy that can be a more efficient alternative to traditional training.  He has written two best-selling books, E-Learning,and Beyond E-Learning. His monthly column, “Marc My Words,” appears in the eLearning Guild’s Learning Solutions online magazine.  Marc is past president and honorary life member of the International Society for Performance Improvement, is an eLearning Guild “Guild Master,” has spoken at The White House, debated eLearning’s future at Oxford University, keynoted conferences around the world, authored over 130 columns, articles and book chapters, and is frequently quoted in major trade publications.  Learn more at

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