McAfee’s Journey to Personalized Content Delivery

Join Dee Beck, McAfee Content Engineer, and Amber Swope, DITA Specialist, for a discussion about McAfee’s personalized content delivery initiative. In this interview-style presentation, they will discuss the:

  • Evolving vision for personalized content delivery.
  • Repercussions of organizational changes.
  • Importance of taxonomy.
  • Impact of new requirements.
  • Effect of emerging technology.

The discussion will include where they are today, how they got there, what they learned, and what’s next, as well as a demonstration of the current portal.

What can the audience expect to learn?

Attendees will learn about how McAfee has approached this common content goal, including the vision, requirements, technology, and information architecture they implemented.

Meet the presenters

Amber SwopeAmber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 14 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer and enjoying Portland.


Dee Beck began her career at a time when technical writing was still an emerging profession. With over 30 years of experience in information development and a decade working with DITA, Dee laid the foundation for McAfee’s dynamic content delivery system. In recent years, she’s worked to launch and optimize the site for customers.



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