Metadata Strategy: Making it easy for everyone to find your content
When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information.
Whether in document properties, a keyword spreadsheet or within your content management systems, metadata is a key to findability. Learn how a metadata strategy adopted by all the content creators can make it easier for everyone inside and outside your organization to find the information they need.
What can the audience expect to learn?
Attendees will learn:
- What is metadata and why is it so important to make your information useful?
- Why a common metadata strategy is critical to Customer satisfaction and sales?
- How a common strategy will increase content reuse through searchability and reduce documentation effort?
Meet the presenter
Todd Burdin is a senior solution architect and strategic business consultant with 25+ years of software development and business consulting expertise, encompassing the entire content development lifecycle. He has extensive experience delivering innovative enterprise solutions for content management, structured authoring, and publishing to a diverse set of industries, including equipment manufacturers, pharmaceuticals, legal mediations, hospitals, and financials.
Todd has worked at Oberon Technologies for 6+ years. Previous employers include PTC, Arbortext, Entrusted Solutions, and First Consulting Group.