Executing a Content Management Strategy
What’s in a content strategy? It depends on what you’re trying to achieve. Are you trying to align content to the strategic vision and goals of the business? Do you need to set up processes and tools to scale your content team? Are you determining how customers will use content for a specific project or product? Megan talks about how these various flavors of content strategy work together and how to use them to create content goals that encourage desired behavior.
Meet the presenter
As Sr. Manager Content Strategy for Amazon Web Services, Megan Gilhooly drives the creation, quality, and prioritization of content produced by the Solutions Architecture team. Formerly, she was Sr. Manager Content Management for Amazon Seller Support, leading the editorial and publishing team for content assisting sellers on all global Amazon sites. Prior to Amazon, Megan was Director of Information Experience at Ping Identity and, before that, Director of Technical Communications at INVIDI Technologies. Throughout her career, Megan has served as employee and consultant to various software companies, building technical & marketing communications products and processes. As a former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and communication teams. She has a BA in Speech Communication, an MS in Journalism, an MS in Strategic Management, and a Masters Certificate in Technical Communication.