DITA authoring at IBM: All of the power—none of the pain

 

For most subject matter experts, authoring rich semantic content is considered too difficult. The prospect of learning DITA is something they have little or no tolerance for, they typically want to continue authoring in Word, or a Word-like authoring environment, and understandably don’t want to learn about XML.

This was the problem faced by the central ID Tools team at IBM—led by Mike Iantosca. With more than 5 million DITA topics and thousands of content contributors, they needed a low-cost, easy-to-use structured authoring tool that would win over the occasional contributors without compromising on structure – so they collaborated with Stilo on the development of AuthorBridge.

Join us for this session to learn from Mike about the implementation of AuthorBridge at IBM—he’ll touch on the integration with their CCMS and how users were able to virtually walk-up and use with minimal training, as well as the wider business benefits for intelligent content authoring.

Stilo’s Patrick Baker will follow-on from Mike to provide a live demonstration of AuthorBridge and talk about the unique architecture that makes all the above possible, as well as highlight significant new features for 2019.

What can the audience expect to learn?

Mike Iantosca will talk about the implementation of AuthorBridge at IBM—he’ll touch on the integration with their CCMS and how users were able to virtually walk-up and use with minimal training, as well as the wider business benefits for intelligent content authoring. As part of this, he will also discuss IBM’s three tier editor strategy – for expert, intermediate and casual contributors&mdash:and why a one-size all strategy wasn’t right for them. Attendees will also get to see a live demonstration of AuthorBridge and learn more about new features.

Meet the presenters

Mike Iantosca

Mike Iantosca is a senior program advisor and strategist on the corporate leadership team for IBM Information Development world-wide. Mike has decades of experience with the design and development of diverse authoring and content management systems, processes, and standards. A career IBM Information Developer for more than 36 years, Mike currently leads the strategy, design, development, deployment and support of advanced content systems that involve the practical application of AI computational linguistics and cognitive technologies, at scale.

 

 

As VP, Development and Professional Services, Patrick heads up all new product development at Stilo and is actively engaged in the successful deployment of content processing solutions for publishing clients. Major ongoing product development efforts include OmniMark, the leading high-performance content processing platform; Migrate, the world’s first cloud XML content conversion service and AuthorBridge, a web-based XML editor for non-technical users. Patrick has been associated with best practices for complex content processing for over a decade, and has successfully delivered custom solutions on behalf of organizations in the automotive, airline, defence and commercial publishing sectors.

With a B.Sc. degree in Mathematics and a M.Sc. in Computer Science from McGill University, he leads an expert team of highly talented content processing specialists.

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