It Seemed Like a Good Idea at the Time: Avoiding Content Management Pitfalls

Freedom of choice can be both liberating and suffocating. With flexible tools and processes at our disposal, the possibilities for managing content are nearly endless. However, even the most powerful tools and the best of intentions do not always lead to success.

In this interactive session, Pam and Josh will share the most and least effective content decisions they have come across in their 20+ years managing content teams and deploying content management solutions. Come join them and share your stories of success and failures, as they share theirs.

What can the audience expect to learn?

What you will learn:

  • Successful content management practices, based on real-world, cross-industry experience.
  • Which content decisions resulted in the best ROI and which were the most costly.
  • Which decisions lit up the universe and which caused eternal darkness (or at least a head slap or two).
  • To share real-world use cases and anecdotes.
  • To provide ROI numbers, where relevant.
  • To share the good, the bad, and the ugly and learn from both setbacks and successes.
  • To allow others to laugh at our expense.

Meet the presenters

Pam Noreault is a Senior Manager, Principal Consultant at SDL Inc. She has over 20 years of experience in technical communications, education, and management. She specializes in content strategy, customer engagement, content conversions, and social networking strategies. Pam has an undergraduate degree in education from The Ohio State University and a master’s degree in English and Professional Writing from Wright State University. When not trying out new gadgets or trying to innovate in the business world, she’s hiking with her three dogs.


Joshua Steen is a Senior Solutions Architect at SDL plc, where he designs content management solutions for customers using SDL’s product suites, including SDL Tridion DX.

Prior to joining SDL, Josh held positions as the Process and Technology Manager at Waters Corporation and as the Documentation and Training Development Manager at McKesson Corporation. Josh has a Master’s degree in Technical and Professional Writing from Northeastern University and has over 15 years of experience managing content for regulated industries, including overseeing content management technologies, content production processes, and content migration initiatives.

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