Business not Content: The Dispassionate Case for DITA in the Enterprise

As DITA adoption spreads from specialist tech comm groups to the enterprise, the arguments we make for DITA need to shift away from technical details (conrefs! reltables! specialization!!). The business justifications for DITA include compliance, improving time to market, supporting content variants, multichannel content delivery, and avoiding vendor lock-in.

Expertise in information architecture and DITA markup is critical for a successful DITA project, but that knowledge doesn’t always translate into an effective business discussion with executives.

This presentation discusses how to engage business stakeholders–executives, IT, and operations–in understanding how DITA brings value to the organization.

What can the audience expect to learn?


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