Content as a Service: Content when and where you need it. Without the fuss.
You need content to go anywhere and everywhere — printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond. But you don’t have the time to recreate that content for all those channels yourself. What it all comes down to is that you need content that works no matter what device they use, but you need it without all the heavy manual programming.
Content as a service is a paradigm which allows you to create your content once and deliver that content to any channel. In this session, we will look at the promises, challenges and opportunities in this space.
What can the audience expect to learn?
The presentation will offer the following benefits to the audience:
* Understand the concept of content as a service
* See how CaaS can help them realize their use cases with significantly less effort
* Understand the approach to implementing CaaS in their organizations
Meet the presenters
Juhee Garg is a Product Manager at Adobe Systems, India, where she manages their Component Content Management System offering. She is responsible for the product strategy, roadmap & partner ecosystem. She has over 19 years of experience working in technology and product roles. Prior to joining Adobe, she co-founded OysterConnect.com, and held engineering roles in Cisco Systems & Cadence Design Systems. She holds a B.Tech. in Computer Science from Indian Institute of Technology, Delhi.
Juhee Garg is a Senior Product Manager at Adobe Systems, India, where she manages XML Documentation Add-On for Adobe Experience Manager. She is responsible for the product strategy, roadmap & partner ecosystem.
Divraj Singh (Bio/Photo coming soon)