Tiny content, huge impact: Short descriptions that work

Are you using your short descriptions to their full potential? If you’re like most companies, probably not. The short description is not just a container for the first paragraph of a topic. It’s quite possibly the foundation of your entire content strategy – especially as your content is now expected to perform seamlessly not just in PDFs and online help systems but in cars, voice assistants, and washing machines. In this session, you’ll learn how to craft short descriptions that work for everyone, everywhere, in every context, even if you’re not using DITA.

What can the audience expect to learn?

In this session, you’ll learn how to improve content quality and findability. You’ll get practical, hands-on experience identifying the key message of a topic. And you’ll come away with a new awareness of how the smallest piece of content can have a truly big impact.

Meet the presenter

Regina Lynn Preciado is a content strategy consultant who helps companies transform how they organize, manage, and leverage content. From the dot-com boom of the ’90s to today’s demand for intelligent, global, mobile-friendly content, Regina has helped organizations of all sizes make content work for people (instead of the other way around). Regina works with communicators in marketing, documentation, support, and training — sometimes all at once! She lives a dogspotting lifestyle. Her professional goal is to work a picture of her dog into every presentation, in a seamless and logical way.

⇐Return to Agenda