How We Do DITA in Japan for the New Wave of Structured Content Adopters: Journey to the center of Zipangu manufacturing island!

DITA has been, especially in the past, seen as the way to automate publishing to replace the legacy DTP-based publishing. DITA also has been seen as difficult since the adopters need to change from DTP page-oriented content development to DITA’s topic based content development with separated information type architecture. However, the current trend on design-oriented & CX on delivery with marketing focus makes manufactures to discover DITA as basic building block of content standard with metadata, capable of presenting, and integrating with engineering data, a possible short-cut of realizing what METI (Ministry of Economy, Trade and Industry) campaigns “Connected Industries”.

I will explain with real world examples, how these changes spot light DITA as, not like the old “DITA for DITA sake”, but as the standardized basic building block of content infrastructure, which is simply summarized as topic-based content standard with metadata compatibility, processing & system integration with ease, and connected expandability from my own production point of views.

What can the audience expect to learn?

Unlike the US structured content adopters, which are mostly in software enterprises, on the contrary, Japanese adopters are in manufacturing, exporting the product overseas while they have enough customers domestically and satisfy their needs. In terms of technical content development, they need to translate the content to multiple languages which originally developed in Japanese, and to review the translated topic-based content. I give the summary view of how we have been struggling and we have somehow achieved the way to produce multilingual qualified content. The audience will learn what we have learned & discovered. Also, from my recent exposure to design-oriented approaches to the content delivery on my actual projects, I give the summary view of how the adopters are now seek the delivery as the most effective means to merge manufacturing data such as 3-D CAD date and responsive web design focusing on CX. The audience will learn this approaches.

Meet the presenter

Tetsuya Sekine is a founder of independent Structured Content system integration & consulting firm InfoParse over 8 years, focusing on DITA-enabled Smart IC implementation & deployment. Previously, Mr. Sekine had been working professionally as a Solution architect both in technical communication & localization fields, developing solutions for both domestic & global clients. After working as DITA/CCMS specialist for the various clients & with CCMSs vendors, including SDL, PTC and IXIASOFT, Mr. Sekine has been focusing on Bluestream’s XDocs content solution and related IC technology components solutions with both local & global partners. Mr. Sekine is a chairperson of the DITA with CCMS users’ professional community called JDIG (Japan DITA Interest Group) and gives presentations and on panels regularly, mostly in JTCA (Japan Technical Communicators Association; Japanese professional organization similar to German’s tekom) as thought leader and specialist.

Driven by passion for technology and people Nenad Furtula is a seasoned manager with more than 15+ years of enterprise software product management, sales, marketing and business development experience. At present Nenad is a partner at Bluestream Database Software, where he manages all aspects of business development, sales and marketing. Over the last 13 years, Nenad has been actively involved in product and market development for XML database technology (xstream db), for XML reporting technology, and for the DITA-enabled XML Component Content Management System (CCMS) called XDocs.



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