Content Diversity: Delivering Personalized Multi-Single-Source Content in One Portal

Many of us face the challenge of delivering a diverse set of technical content reliably and consistently from multiple single-source content types – DITA, Markdown, API documentation, Madcap Flare, Confluence, Paligo, FrameMaker, MS Word, PDF, and more. In this gourmet kitchen, embrace multi-sourced documentation diversity and cook up an easy recipe for consistent personalized digital experiences across multiple channels. See how to capture delicious analytics, feedback, ratings and drive increased customer interactions with your brand.

Meet the presenters

Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. As President of Zoomin Software, he has spearheaded the development of advanced technology solutions for dynamic content delivery.

Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.


Lawrence Orin is Zoomin’s Product Evangelist and Customer Implementation Expert, bringing deep knowledge of the documentation space. Prior to Zoomin, he was Documentation Manager at Riverbed. Prior to that, Lawrence led the documentation team at Radvision, where he pioneered blending marketing content into technical writing to create sales-driven documentation. He has also led teams in technical support, customer services, and has worked as a programmer and graphic designer. He holds a BSc. in Computer Science with Cognitive Science from University College London (UCL).

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