Developing a Content Strategy to Deliver Reuse

You know that re-using your content will help you maximize your investment, reduce effort and increase speed to market. But making re-use work is not easy, quick or free, and the more complicated your content set, publication needs, processes and organization, the more planning and investment is required. You need a strategy and implementation plan which is focussed on re-use.

This session will cover the considerations you need to take into account, including:

  • types of re-use
  • content models, metadata and IDs
  • authoring tools, CMS, and taxonomy management tools
  • rights and editorial issues
  • governance, change management, and metrics approaches

What can the audience expect to learn?

The need to re-use content often forms a fundamental part of strategy, but often without any real understanding of how difficult it is to achieve. I think this session will benefit people who are thinking of trying to increase their re-use by a) making them consider what particular type of re-use they want, b) letting them know re-use requires careful planning, and c) giving them insight into the required components of their strategy.

The audience will get an in-depth review of:

  • how to analyze their re-use needs (e.g. ad hoc re-use is different from planned, and versioning is different from multi-channel delivery)
  • the components that need to go into a re-use strategy including content models, standards, types of tools, ID management, etc.
  • organizational and workflow needs such as governance, change management and metrics

Meet the presenter

Maura has over 20 years’ experience helping organizations drive value through improved information architecture, taxonomy and content management systems and tools. She has a particularly strong background in commercial publishing, having worked with many of the world’s premier publishing firms including Pearson, Elsevier, and Oxford University Press. Maura understands that changing an organization’s working practices can be a messy business, so she balances finding the right technical solution with a focus on practical implementation, including a solid approach to change management and content governance.

⇐Return to Agenda