Connecting Enterprise Teams through Content Strategy

It’s every organization’s holy grail: purposeful, measurable, consistently-crafted content on every communications channel. It also seems next to impossible for most of us, especially in the enterprise. How can we begin to get our arms around what content is out there, what we actually need, and how we’re going to get it done … together? In this talk, Kristina will walk us through a content strategy framework that helps teams start speaking the same language about content. You’ll learn the three things every enterprise content strategy must have, and how to begin your journey towards creating content that fuels a truly unified user experience.

Meet our Keynote presenter:

Kristina Halvorson is the CEO and founder of Brain Traffic, the coauthor of Content Strategy for the Web, the founder of Confab Events, and the host of The Content Strategy Podcast. Her consultancy Brain Traffic is recognized as a global leader in content strategy and serves enterprise clients around the world.

Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. And as host of The Content Strategy Podcast, Kristina speaks with content experts from all over the world in lively conversations that explore how content strategy can help businesses in every industry.

Kristina’s passion for content strategy shines through in her writing and onstage, helping to educate and inspire audiences across every industry. She lives in St. Paul, Minnesota with her two children, whom she often quotes on Twitter (@halvorson).

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