Why You Need Content Transformation for a Successful Content Strategy

Digital transformation is the latest buzzword to describe how companies are re-envisioning content. Digital transformation holds all the promises of content personalization, omnichannel delivery, and single-source publishing. Companies are spending millions of dollars crafting strategies around digital transformation. They are purchasing sexy, expensive tools to take advantage of the new opportunities technology provides for our content.

However, time and again, companies leave out the most important part:
You cannot engage in digital transformation unless you transform your content.

Transformation only happens when you adjust, change, and dramatically improve your content. You cannot succeed with digital transformation by repackaging the same old content in a pretty new technology wrapper.

In this session, Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.

What can the audience expect to learn?

Attendees will learn:

– The difference between content conversion, migration, and transformation
– The pitfalls of content conversion and migration without content transformation
– How to begin transforming your content

Meet the presenter

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Microsoft, and Juniper Networks. She’s the author of three books. Her latest is, “Global Content Strategy: A Primer,” an introduction to creating and managing global content.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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