Auditing for Reuse Opportunities

Optimizing reuse allows companies to save costs on localization, reduce liability, and improve efficiency, consistency, and quality both of the source English and the localized content. However, planning for reuse is not a “one and done” activity. Auditing your content periodically can help you improve your reuse. We will discuss practical tools and tips for identifying and analyzing reuse opportunities, as well as some measures you can take to prevent unnecessary content creep. Come prepared to share your ideas, too!

What can the audience expect to learn?

  • 2-3 methods for auditing for reuse
  • Strategies for identifying and preventing content creep
  • Understanding of some of the reuse pitfalls

Meet the presenter

Katherine (Kit) Brown-Hoekstra is an STC Fellow and former STC Society President, certified trainer for the STC Certified Professional Technical Communicator (CPTC) program, and a member of the Colorado State University Media Hall of Fame for the Dept. of Journalism. She is an experienced consultant with over 25 years of experience in technical communication, much of it working with life sciences companies and localization teams. As Principal of Comgenesis, LLC, Kit provides consulting and training to her clients on a variety of topics, including localization, content strategy, and content management. She speaks at conferences worldwide and publishes regularly in industry magazines. She recently edited The Language of Localization for the Content Wrangler and XML Press. Her blog is

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