Put the Principles into Practice: Creating Content for Reuse

Content reuse can bring big savings in your organization in terms of time, energy, and money, if you do it strategically. Reuse done right helps create better customer experiences. And it’s a key factor in being able to produce content at scale.

Content creators now have the opportunity to make a much bigger impact on the business. When content is created with reuse in mind – even content that “everyone knows” will “never” be reused – your body of content can transform into a powerhouse of business assets. The content can work both smarter and harder to serve your business goals.

In this interactive session, you’ll learn:

– Why creating reusable content is the key to, well, everything
– The best practices for creating reusable content
– How to analyze existing content for reuse potential

You’ll also put the principles into practice. We’ll work with sample content to experience exactly what it takes to optimize content for reuse. This session is a facilitated knowledge transfer and practice session, not a “presentation.” Writing will be involved. You have been warned!

At the end of the session, you’ll have experience and a checklist that you can apply immediately to your own content.

What can the audience expect to learn?

Participants will get hands-on experience working with content in a new way. Participants will develop awareness and skills to change the way they create content. These skills can be applied immediately any content creation environment.

Meet the presenter

Regina Lynn Preciado is a senior content strategy consultant. She helps companies transform how they organize, manage, and leverage content. Regina has helped organizations of all sizes make content work for people (instead of the other way around). She works with communicators in marketing, documentation, support, and training — sometimes all at once!

Regina lives a dogspotting lifestyle. Her professional goal is to work a picture of her dog into every presentation, in a seamless and logical way.

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