Publishing Made Easy – Automating DITA Content from Adobe Experience Manager with Typefi and InDesign
Technical documents and marketing content are more frequently intersecting. When more than two-thirds of people who are making purchasing decisions are reviewing technical documentation before buying, it is crucial to provide a rich experience for prospects with every piece of content being delivered. Brand voice and governance are critical to organizations and can only be achieved by collaboration between technical documentation creators and marketing.
This presentation will demonstrate how Typefi enables users to manage their XML content and assets in Adobe Experience Manager and easily publish that content with Typefi to produce richly-formatted documents. This enables customers to write once and publish to multiple media, including print.
Typefi is an automated publishing platform built on InDesign and InDesign Server. It empowers users to create impactful user documentation, specification sheets and other marketing collateral with the click of a button leveraging the creative tools of marketing and the structure of DITA.
What can the audience expect to learn?
Technical documentation teams and marketing organizations need to work together to provide an experience for customers and prospects that move them along a customer journey. This means providing the exact content customers need when they need it in the format that meets their needs. Typefi enables organizations to create visually-compelling content with the click of a button.
Meet the presenter
Chris has over 20 years’ experience in improving organizational processes through technology, including a decade working with publishers to define and deliver solutions that dramatically improve the way they publish content. He is always excited about the opportunities offered by new technologies.
Chris holds a Bachelor of Arts (Economics) from the University of Richmond, and a Masters of Business Administration from Widener University.