Building Capability Maturity to Achieve Content Strategy Success

Realizing the promise of DITA for automation requires not only technical maturity, but process and capability maturity, focused on user experience, throughout the enterprise. With technology automation on the rise, content strategy affects the whole enterprise; the processes and skills required to build quality data and metadata sources for automated systems are critical, and must reach across departmental silos.

The unique qualities of the DITA architecture have long promised a future of intelligent content, with specialized elements and attributes to enable automated interchange of content between systems: chatbots, micro-content, “content as a service,” semantic delivery platforms using taxonomy and ontology; all have been part of the vision for DITA from the beginning. These technologies use the XML content as data; success depends on the quality and consistency of the data. The challenge of realizing this vision lies in re-thinking, and restructuring, the way the enterprise produces content: it requires both technical and process capability maturity around the whole content life cycle with a common enterprise vision centered on the customer experience. Aligning your enterprise content strategy, and the various stakeholders, to focus on that user experience, is the key to maturing the technology, skills, and processes in your organization to deliver that vision.

What can the audience expect to learn?

Attendees will learn what enterprise roles and skills are needed for a successful, DITA-based content strategy, and tactics for building that capability, with an eye to aligning practices across the enterprise.

Meet the presenters

An expert in DITA content strategy and information architecture, Glenn is a former technical writer, and has helped many companies, large and small, to adopt DITA-based solutions and content management systems. Glenn was a contributor to the 2012 book: “DITA Metrics,” by Mark Lewis. In recent years, he has focused on the semantic technologies in DITA subject scheme, and their application for content delivery and user experience. Emphasizing a platform agnostic approach, where the DITA is the sole source of truth for both the content and vital metadata, Glenn’s expertise is in designing scalable solutions that work without extensive (or expensive) customization.

 

Deb Bissantz is an account manager for GlobalLink Vasont. As an account manager, Deb helps organizations make the most of their DITA and component content management solutions. Before joining GlobalLink Vasont, Deb worked with and authored DITA content for many years. As a writer and tools administrator, she helped several organizations migrate technical documentation to DITA and to a CCMS. Deb is also a voting member of the DITA Technical Committee. She co-authored the DITA 1.2 Feature Article: “Roles and Responsibilities of a DITA Adoption.”

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