Microcontent Mechanics Masterclass for DITA Authors and Architects

The expanding universe of omnichannel publishing is pushing DITA architectures and writing methods to new levels. With new demands of just-in-time delivery, voice interactivity, and artificial intelligence we need to take DITA to the next level of precision. Emerging channels require smaller, more precise units of content for delivery as intelligent microcontent.
This 3-hour workshop goes deep into the theory and practice of microcontent authoring and publishing. We discuss the strategies, capabilities, and design considerations necessary to meet the needs for publishing in the months and years ahead. We will also dive into a case study on how we transformed regulated manuals into microcontent for more precise management of content across 38 states.


  • intelligent microcontent
    • introduction to microcontent
    • four principles for intelligent microcontent
      • focus
      • function
      • structure
      • context
  • focus: Changing how we think about content
    • audience, purpose, and reader intent
    • writing for microcontent
    • chunking and granularity
    • progressive disclosure
  • function: Understanding information typing
    • writing for intent
    • cognition and the function of information
    • information types and learning theory
    • differentiating information types and content types
  • structure: Exploring microcontent architecture
    • microcontent structures for DITA
    • managing microcontent specializations
    • microcontent publishing
  • stretch (15 min)
  • context: Modelling microcontent relationships
    • bottom-up versus top-down architectures
    • content models
    • enterprise content metamodel
  • microcontent case study: National Council on Compensation Insurance
  • discussion

Meet the presenter

Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decade helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help their clients move to structured authoring as seamlessly as possible.

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